Aramis is a cologne that my grandpa wore. I remember the smell quite distinctly because I believe the nerves in your nose are most closely related to memory in your brain or some other such thing I've heard. Of course when I smell Aramis I immediately get a smile on my face because I remember my loving grandpa. The same thing happens when I smell chlorine in a pool (because the rare times we'd stay at a hotel with a pool as a kid) and when I smell the combination of lawn mower exhaust and freshly cut grass.
I bought a bottle of Aramis in college and used it sparingly. At first because I would save it for "rare" occasions, and then because the girls I would date would say they liked "Drakar" or whatever the fashionable cologne was that weekend. So 19 years later I still have about 1/4th of a bottle.
But then something funny happened.
A female friend of mine said she "LOVED" Aramis.
Because of the smell?
No.
Because of the company?
No.
Because of some other reason I couldn't guess?
No.
It was because her dad wore Aramis and it reminded her of him.
Now not to get into girl-daddy issues, but this little tidbit of knowledge got me thinking:
"What if you were to wear all the old colognes that were popular amongst men back in the 70's and 80's when the girls of today were little daddy's daughters and were regularly exposed to the scent of that cologne?
Would it remind them of dad and thus see you in a more manly and attractive fashion? Would it remind them of their youth, making them happier and thus more agreeable to your presence?"
I have no proof, but I'd be curious to see if you male lieutenants out there might want to try to carry out an experiment. If we were to look up the most popular colognes of the 70's and 80's among 30+ year old men, wear them while out and about, and see if there is a discernible effect. Heck there may be one already.
I just know Brut cologne never worked regardless of what year it was.
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