Monday, June 4, 2012

Advertising on the Tom Leykis Show

As some of you may or may not know, I ran a spot for "Worthless" on the Tom Leykis Show.

Tom's show is no longer on radio, but on the internet, and for those of you familiar with "Blog Talk Radio" and other such formats, you know the jury is still out whether or not a "radio show" can be done over the internet.

Well, I'm here to tell you that not only can it be done, but that I also believe internet-based radio shows will prove to be more revolutionary and effective than most people would imagine.

First, Tom's first month back on the air got him a listenership of 400,000 people.  That is amazing because even when I had a "regular" talk radio show, I think I got 3 or 4 people to tune in. 

Second, his audience is not relegated or limited to FCC regulations or contracts or syndication.  It's available to anybody in the world, period.

Third, because it's internet radio, and there is comparably lower costs to launch an internet show than there is a regular radio show, people like you and me can afford advertising and reach a similar, if not, larger audience.

As proof, your humble Captain spent a mere $500 on getting one month's worth of advertising on The Tom Leykis Show.  I spent THREE TIMES that amount on a LOCAL, NON-PRIME TIME regular radio show for my first book.  The results?

I had $1,500 in sales the month my spot ran on The Tom Leykis Show.

I sold a whopping 6 books when my spot ran on the regular radio show.

Now there is much more to advertising on internet based radio shows, as I believe it will play a vital role in the future of The Manosphere (and post you will NOT want to miss), but for now, understand one simple thing:

The Tom Leykis Show, as far as I can tell, is the single biggest asset entrepreneurs such as you and me have.

Did all my sales come from Tom's show?  No, of course not.  Many of you have been kind enough to promote "Worthless" and I sincerely appreciate it.  But I certainly made my money back, meaning advertising on the Tom Leykis Show is a wise investment.

If you haven't done it, go there now and e-mail Gary or call 818-52-RADIO.

They did not pay me or ask me to do this.  This is a genuine endorsement of his show.

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