Monday, July 10, 2006

Help the Captain

As you know I am a big fan of The Economist. And truth be told, when they had their article about a year or so ago about how they broke the 1 million subscriber mark, rather than celebrate, I sent a letter to The Economist berating them about how was it that such an excellent publication could have so few readers.

I then suggested that they target the Twin Cities market for we here in Minnesota suffer from a duopoly of two main papers, both of which are communist rags, and that The Economist could swoop in and take the market by storm.

The Economist was actually kind enough to have their main representative in New York call me and discuss it. I learned that The Economist's target market wasn't the everyday person, but that they were ACTUALLY ADVERTISING ON NPR!!!! That was their target market!!!!! 50 something burnt out hippies that listen to Prairie Home Companion, drive Volvo's and eat only organic food.

This shocked me for it almost seemed that The Economist didn't realize what a boon it is/could be to people of more righter leaning ideologies.

Well fast forward 2 years and many things have changed. One, Captain Capitalism has become a somewhat mentionable blog, but more importantly I got a radio show. And as you know there is no money in radio...unless you get sponsors.

Thus, I see a mutually beneficial opportunity.

I disagree with the marketing department at The Economist, I think there is a voracious demand for no-nonsense, unbiased, economic and political news and this demand is pent up in people who are sick of their schmaltzy, leftist dailies like the Star Tribune, The LA Times, The Pioneer Press, The Miami Herald and other MSM entities that hold metropolitan areas oligopolistic hostage. I see additional voracious demand in the collegiate-aged youth as many of you here have exhibited here.

The Economist does not see that.

The Economist is like that beautiful girl next door that has braces, her hair put up and thick rimmed glasses. AND YOU JUST KNOW IF SHE'D LET IT DOWN WE'D BE ALL OVER HER!!!!

THUS, I am doing what I can contacting their offices here in the States to see if they'd be interested in sponsoring The Economics Supper Club (ahem, which you can listen to on AM 1500 on Saturdays from 1-3PM Central Standard time!).

What I need is all Junior Deputy Economists, Aspiring Economists, and Captain Capitalism Groupies that have subscribed to The Economist to make a post here so I can show the people at The Economist that there is demand for their services, it's not the Baby Boomer Public Sector Granola Eaters, and that (ahem) if you happened to have subscribed to The Economist because of this blog, that you also make that known ;)

Besides, it's just a crying shame and pity that PEOPLE MAGAZINE has almost 4 times as many readers.

There is something seriously wrong with the world when people care more about Brittney Spear's latest excursion into sluttery than whether the the shrinking budget deficit is the cause of the Laffer Effect.

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