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Wasn't sure where to discuss this, but I figured it might as well be on the blog. A week or so ago, I blogged on Paleo Water. James Fell also blogged on this atrocity that popped up in ads on Jimmy Moore's Livin la Vida Low Carb blog. His post: Paleo has jumped the shark.
At that time, the Paleo Water page was green and looked like a spoof. There was a caveman top left, Jimmy Moore's eight year old "thinker pose" photo on top right with “As recommended by Jimmy Moore of Livin’ La Vida Low-Carb” . It then listed, along with alkalinity, all the ways paleo water was more like the water our paleolithic ancestors drank. Free of bacteria and parasites, the water was touted as "as close as scientifically possible to the water our genetic blueprint demands – but no longer receives".