Let's imagine that Jane Smith has a bit of a weight problem growing up, gets married, has a couple of kids and some acknowledged issues with "emotional eating". Jane has tried everything and nothing else seemed to work. Around a decade ago, at 180 lbs, she discovers Weight-B-Gone, just enough different that she decides she might as well give it a try. Over the next year following the WBG program, Jane loses 45 lbs. Jane loves the WBG! Woo hoo! Jane keeps the weight off for six months but then some life issues arise. She stops going to the gym regularly and does the diet plan half-assed on and off for several years. Four years later she finds herself weighing in at 210 lbs.
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