The War on Moderation

It hasn't been that long, but a timely bump ...

While I have your attention, the Hartwigs have a seriously warped view about food.  You see, when someone creates a product they can sell on their site by dubbing it Whole30 Approved, the usual rules go out the window.

In addition, no Paleo-ifying dessert or junk food choices. Trying to shove your old, unhealthy diet into a shiny new Whole30 mold will ruin your program faster than you can say, “Paleo pizza.”  This means no desserts or junk food made with “approved” ingredients—no coconut-flour pancakes, almond-flour muffins, flourless brownies, or coconut milk ice cream. Don’t try to replicate junk food during your 30 days! That misses the point of the Whole30 entirely.

Unless we can make money selling it as W30 compliant.  Boggles the mind.

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Original Publish Date:  8/14/13

Recently in a Facebook Ad, the Whole9/Whole30 couple, Dallas and Melissa Hartwig, linked to the following post:  PLEASE STOP SAYING EVERYTHING IN MODERATION (all caps preserved).  Because of a ton of information and thoughts on this topic and recent Facebook posts from Melissa, I read that piece and just couldn't help but comment.  

NO food can possibly be as unhealthy as perpetuating this EATING DISORDER. This article reads like some sick mix of pro-ana and religious cult.

Reading that on Beth/Weight Maven's blog , I must admit it sounds rather hyperbolic.  So I'd like to flesh out the context.  For starters, the Whole30 is a program of 30 days of uber strict "clean paleo" eating:  no grains, legumes, dairy, sugar/sweeteners.  They wrote a book about it, It Starts With Food (which I personally can't recommend more strongly against).  In Chapter 1 [Kindle locations 151-154]  of that book they write:

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